New trend…that I’ve seen in YouTube videos

November 9, 2009 at 6:28 pm (Musings) (, , , , , , , , , , , , )

As you probably know I have a YouTube channel, and for the first 2 1/2 years, I rarely used or touched it. With jumping headlong into the social media abyss, I decided to re-start/re-brand my YouTube channel as one that purely focused on music. I’ve structured it with all “Uploads” being mainstream popular music (music live performances – that will probably get more views). So, with the idea that my uploaded videos bring in viewers, all my “favourites” are than my indie, underground, unsigned music artists.

That wasn’t the trend I was talking about, you see on more popular videos (thousands, hundred thousands views, etc.), the video at first is the draw – people want to see the video (it’s fresh/new). It gets piles of views & record companies and concert-filming uploaders are happy. This is where the switch happens…after awhile when there is a fair number of comments, it becomes more like a forum board, and about the exchanges and interchanges through comments! Not only that, sometime the comments may be on a topic unrelated to the video (i.e. anything MJ).

I wasn’t aware of this before b/c. I didn’t have any videos that drew that many views. Why do they do it? I don’t really know, maybe they think they will get more attention to their own channels by posting comments? Some are just fans and like talking about the artist, other times the YouTubers get into arguments that get quite heated.

So, if you think that the only reason people use YouTube is to watch cool videos, that’s clearly not true. Another point to support that, is a lot of YouTubers are just “watchers” not “uploaders of videos”. I don’ t know the stats, but it’s true. So, a lot YouTubers come to watch & talk. Here are some samples.

My current most popular YouTube video (look at all the comments, it’s like a forum on the artist Chrisette Michele)

Chrisette Michele – Blame it on Me (Letterman – Song only version)

Radiohead – Reckoner (Live from the Basement) *The comments become dialogues & questions with each other*


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Chrisette Michele – “Epiphany”

May 15, 2009 at 3:03 am (Major Label, Music Reviews) (, , , , , , , , , , , , , , , , )

http://www.myspace.com/chrisettemichele

Name:  Chrisette Michele

Genre: Soul/Jazz/Hip Hop

Major/Indie/unsigned: Major/Def Jam Recordings

Album: Epiphany

Released: 2009

Overall Rating (out of 4): 3

Musicality – An interesting mix of ballads, R&B numbers, and Jazzy pop confections makes the soft music you hear, quite enchanting.

Singing – I would compare her voice to a modern day Billie Holliday. Her voice is very sultry and has a maturity within the voice. Her voice is also very versatile, as she can crossover easily from Jazz, R&B, Hip Hop, and Pop.

Lyrics – Love, life, and everything in between. She sings every word convincingly.

Flow/Rhythm – Very chill, with a relaxed vibe.

Freshness – She is different and her mishmash of styles combined with her voice, make the music almost seem like fusion cooking (a blend of colors!)

Technicality/Recording – Excellent! Would you expect any less from Def Jam?

Visuals – Her Myspace page is excellent. The P.R. and marketing team sure know what they’re doing. A glam shot of the face of Chrisette Michele is probably the best way for her to develop major brand name recognition in the entertainment world.

Top 2 Songs:

1. Epiphany (Hybrid sound! Subtle hip hop beats with jazzy overlay, and then there’s her voice!)

2. Love is You (Just a beautiful song, sung wonderfully)

~ Jason Chu

@Chodidees

http://www.myspace.com/chodidee

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