The music business is a fickle pickle. It has metamorphosed so many times in the past 50 years, that even successful plans in the music business can change by the year. What once was stable, meaning Major record labels, video, radio, and print/readership/viewership, has now been thrown out the proverbial window. Gone.
The music industry scoffed at the digital age, and tried their hardest to push off “piracy” and “media sharing”, but the best they could do was charge us a couple bucks per song. The “people” or users of this media couldn’t be stopped (the Pandora’s box was open), so the music industry lost on that one (They couldn’t possibly afford to prosecute every person who downloads music for free). By the way, personally I buy 90% of my music, and burn the rest from friends.
So, in the past couple years, the labels, musicians, anyone in the music business have had to readjust their positions in order to succeed in a new age of digital marketing, which funny enough leans heavily on social media marketing (that’s us Twitter people!).
What I’m trying to say is: Musicians NEED us the viewers/listeners to pay to attention to them now more than ever because traditional streams of income (i.e. album sales, touring, movie/t.v. gigs, etc.), are no longer what they used to be (smaller revenues). So what does this means for @Tweeplemagazine? Well, one of topics that we write about includes music, so my plan is to write about up and coming musicians/artists, who I think have a great shot at “making it big”, but we just need to pass the word on, support them, listen to their music, and maybe buy the music too, if you want to help them succeed!
So let me start off by choosing acoustic/pop/rock singer Todd Carey.
@toddcarey is now on Twitter preparing for his summer tour (U.S.). His music I have heard numerous times already, and I think it’s really good, and well worth a recommendation. You could easily listen to over and over again. He’s from Chicago, developed his music with a band in L.A. during his college days, and is now in NYC. He’s since produced 3 indie albums and worked with some heavyweights in the music biz: mixer Brian Malouf (Natasha Bedingfield), drummer Aaron Sterling (Liz Phair), bassist John Ahrens (Josh Kelley), guitarist Michael Chaves (John Mayer, Sarah McLachlan), and of course collaborated with Sara Bareilles on “Smile”. His relentless touring has helped him develop as an music artist, and grow a following on both sides of indie and mainstream.
Check out his Official Website & Myspace:
And if you want to read my in depth review of Todd Carey’s music, check:
~ Jason Chu
Yes I know that Ashley Tisdale is as mainstream as you can get for pop music, however, I always review music first and not popularity. Lest I remind you all, that I hardly listen to popular radio stations, and not for what you probably think. I just got bored with all the commercials and radio DJ’s incessant chatter. I never had a problem with popular/mainstream music itself.
But I digress, back to Ashley Tisdale’s upcoming sophomore album “Guilty Pleasure”. It will be released on Tuesday July 28th, 2009 to much fanfare. The nature of a celebrity of Ashley’s stature (@ashleytisdale), who has already exceeded over 1,000,000 twitter followers making her one of Twitter’s top accounts. This alone assures her a probable strong showing in sales. Also, the fact that her fans and followers are strongest in the teenager demographic, only helps her cause. She has built this strong fan following primarily over her role in the Disney T.V. show “The Suite Life of Zack & Cody”, her appearances in the “High School Musical” movies, and of course her music/debut album.
What’s also interesting with this 24 year old pop singer/actress, is that she attempting to doing a “double feature” with her upcoming projects. Not only is her album releasing July 28th, but her new 2oth Century Fox film, “Aliens in the Attic” opens Friday July 31st. Smart marketing and P.R. as she will get a ton of publicity in the next few weeks, that the majority of other musicians could only dream of.
Her corporate/music label advantages aside, the album’s not too shabby on own merits (in the summer fun way). First of all, I would definitely class her in the Avril Lavigne pop/rock genre with a few interesting tracks in varying music styles. The cool bit is that Ashley isn’t trying to pretend to be an “artiste/musician”, but is just having fun, making catchy pop tunes that her fans will dig. Her vocals are tinged with a sweetness, that is fun, and sufficiently strong. The backing band/musicians sounds decent, and don’t try to overplay, but hit all the catchy hooks with aplomb.
The lyrics are again light and geared straight to the heart of the topics all teens like to sing/hear about (i.e. rebellion, relationships, gossip, etc.). I guarantee her singles will play heavily on all radio playlists because her popularity and her music is so catchy (i.e. easy to remember/sing-a-long to). And that’s her point, as I think she knows her music is good enough to be a “guilty pleasure”. What I mean by this, is that her music will probably transcend age demographics on this album because she most definitely has the cross over appeal of an Avril, Miley Cyrus, and early Britney Spears. Ashley Tisdale has that wholesome “girl next door” quality that parents are accepting to, however, let’s just hope she doesn’t go down the “Britney” sexual musical path (Ashley doesn’t need to, her popularity is already immense).
Her producers did a great job and the sound quality is top notch, however, a little too much treble/tinny (I prefer a strong rhythm/bass bottom end in the mix). I like the fact that she tried to mix up her album songs with tracks with a R&B flavor, Hip Hop, ballads, etc. Mixing it up definitely shows she’s isn’t afraid to try new things to grow and mature with her music.
In summary, a good effort, a fun album with catchy pop hooks, clean/sweet vocals from a rising star – and potential superstar in the music industry. Have a great summer Ashley, you’re report card was alright, it’s O.K!
My Favorite Tracks on “Guilty Pleasure”
Acting Out, Switch, What If, Me Without You
Tell Me Lies (Performance)
What If (Performance)
Hot Mess (Performance)
It’s Alright, It’s OK (Performance)
It’s Alright O.K. (official video)
Ashley Tisdale’s Youtube channel
Ashley Tisdale’s Myspace
Ashley Tisdale – “Guilty Pleasure”
The tracks are:
1. Acting Out
2. It’s Alright, It’s OK
5. Hot Mess
6. How Do You Love Someone
7. Tell Me Lies
8. What If
9. Erase & Rewind
11. Delete You
12. Me Without You
13. Crank It Up
~ Jason Chu